Some people think SEO is dead and that you should focus on ChatGPT instead. Others claim that nobody reads email newsletters anymore and that you should create Telegram channels.
Recently, Grigory Shevchenko—owner and director of the marketing agencyHumanswith.ai, works with clients in the US, European, UAE, and Russian markets, so he has a lot of experience.
Philosophy: 70/30
70% of the budget on organic traffic, 30% on advertising
Cost per click is rising by 50% per year—faster than inflation
SEO conversion rate—industry average is 0.9% = from 100K visits, you’ll get ~900 leads
Technical Infrastructure
Rule #1: WordPress only — 1/3 of the world’s websites are built on it; it ranks better than others and is suitable for beginners.
Case Study: Moving from Tilda resulted in a 4x increase
Google indexes website builders poorly
Load speed < 2.5 seconds is mandatory
E-E-A-T — Google’s 4 ranking factors
Experience: Domain age 10+ years Life hack: buy old domains at auctions
Expertise: 15+ articles per cluster + internal linking
Authority: Backlinks from authoritative sites Exchanges: Mirolinks, PR-posting, up to 40 links/month
Trust: More reviews than competitors
How to do SEO for ChatGPT
80% of the weight is given to links alone!
Low competition in Russia
Results in 6–12 months
Cost per lead: $5–10
Budget: up to 100K RUB/month for links
Tools
Ahrefs ($250/month) — main tool
Arsenkin — keyword clustering
SimilarWeb — competitor analysis
WordStat — general check for Russia
AI-powered content strategy
10% manual + 90% AI
Commercial pages — manual only
Maximum 50 new pages/month
Mandatory fact-checking of AI-generated content
What should beginners do?
Ideally, try to imagine that you aren’t allowed to run paid ads for the first 3 years—how would you sell then?
Best options:
1. Manual sales
2. Affiliate sales
3. Then organic traffic
4. Only then advertising
Results of a proper SEO approach, on average
100K traffic = 200 customers/month with a 25% lead-to-customer conversion rate
The combination for scaling: WordPress blog + email newsletter (better than Telegram channels)
I welcome you to my article feed, I hope you liked my content and be sure to leave a comment or rating. Your feedback will be an impetus for me…
