We are asked this question very often and as a result this article appeared. It will talk about where to get high-quality links to promote English-language sites or blogs .
Since the main search engine for the English-speaking segment is Google , if there is a suspicious mass of links to the site, you can suffer from the Google Penguin algorithm.
What is a quality link?
First you need to understand what a quality link is. To understand exactly what we need.
Quality backlink:
– thematic
— from a live site or blog
— which does not sell links en masse
— who has good indicators (backlinks, traffic, Alexa, content update frequency, social factors)
– natural (the best link, but not always)
So where can you get such links?
There are many methods and tools, and today we will look at the following:
Today we will not talk about gray niches. And about white niches, where the described methods are applicable and give normal results.
Methods and tools for attracting links
1. Content marketing
This is not only a trend, but as practice shows, it is a working and effective tool for obtaining links to a site, attracting traffic and increasing brand awareness.
We will attract links in the following ways:
A) Guest posts
In the Western segment there are thousands of normal live blogs that are read and have a target audience. The Ultimate Guide: Top Platforms for Guest Posting in 2023
To do this you need:
— + Add New Post Free
— Find suitable sites
We use the services: technorati.com, blogsrater.com, ratingburner.com and others.
— Build relationships with bloggers
It is not at all easy to contact a blogger, webmaster or website owner. In most cases, this can be done manually without services.
But you can also use a number of services to save your time. For example:
helpareporter.com
grouphigh.com
zemanta.com
grouphigh.com
repost.us
onlywire.com
buzzstream.com
guestr.com
myblogguest.com
blogdash.com
Almost all services are paid, but many actually have good blogs and authoritative bloggers who will ultimately give a normal return.
Apart from services, this can be done manually. To save time, you will need certain software for correspondence , for example:
xobni.com
boomeranggmail.com
followup.cc
Using these programs, you can automate mailings to website owners and bloggers, as well as track conversion for each type of text in the letter.
Whether or not to pay for an article depends greatly on the blog author. From our practice, the conclusion is this: almost everyone wants money, and decent money for good blogs.
– Prepare good material
Good material is very important and directly affects performance. To get started you need:
— Make a content plan for guest articles
— Distribute articles among blogs
When you have a plan, it’s easier to interact and plan to distribute articles to other blogs.
— Monitor and follow up to placement
This is also not an unimportant point. Since even after paying the blogger or providing him with an article, more than one week may pass.
Our task is to constantly remind you of this and bring the process to the desired result.
From experience: the higher the quality of the material, the faster the blogger will post it on his blog. Therefore, it is better to work on the quality and value of the content.
B) Infographics
Recently, this is not only a trend, but also a working tool. In the English-language segment there are many resources where this infographic can be added.
The main reasons why it should be done:
– a lot of resources to add (the ability to get a normal link)
— the infographic is referenced (if it’s cool, then there’s good feedback in the form of links and traffic to the site)
— not a small part perceives information better with the help of infographics (it can be used as a channel through which you can reach potential clients)
List of resources for adding infographics:
visualarchive.com
pintrest.com
onlineinfographics.net
infographics.com
infographicsonline.net
dailyinfographic.com
fuckyeahinfographics.tumblr.com
nfogfx.com
iheartinfographics.tumblr.com
iinfographic.com
infographic.co.za
infographicsbin.tumblr.com
infographicsite.com
pureinfographics.com
infographipedia.com
infographr.tumblr.com
submitinfographics.com
theinfographics.blogspot.co.uk
visual.ly
bestinfographics.co.uk
bestinfographics.info
cloudinfographics.com
infographicas.com
infographicpost.com
infographicarchive.com
infographicshowcase.com
omginfographics.com
coolinfographics.com
chartporn.org
infographiclove.com
infographicdatabase.com
info-graphic.co.uk
newsfix.co.uk
infographicreviews.com
infographixdirectory.com
nerdgraph.com
infographicsubmission.com
ratemyinfographic.com
infographicsmaze.com
infosthetics.com
easel.ly
infographicfile.com
discoverinfographics.com
infographicgallery.co.uk
infographicsposters.com
There are a number of sites where you can safely add your own infographics. Some, like dailyinfografic.com, require placement, but in most cases the investment pays off.
Important points for placing infographics
— post infographics on your blog (promoted website)
– do not skimp on the design (the better the visualization of the infographic, the greater the return will be)
— provide code for copying infographics
– try to advertise it as widely as possible (social networks, third-party media sites and blogs)
If the infographic goes well, then you end up with a normal result like:
— traffic to the site
– quality backlinks
– new loyal audience
B) Articles on your blog
In this case, our task is to regularly generate high-quality and useful material that will one way or another solve the problems of visitors.
If the material solves and helps visitors, then the site will actually be linked to. This is not a theory! This is practice.
In fact, you can get by with just one blog, provided the content is of high quality.
We focus on:
– benefit to visitors
— quality and presentation of content
– regularity
Over time, when your blog becomes more or less recognizable, it will grow an order of magnitude faster, and people will link to it more actively.
Very important:
– regularly interview (those who are interviewed in 90% of cases will be referred back)
– do not be greedy and refer to others useful on the topic (here the law applies: I tell you, you then give me)
— the result in the form of high-quality thematic links will greatly depend on the content (just focus on it)
D) Comments
This is not about comments on an industrial scale. And about quite meaningful comments and the top resources in your niche.
To do this you need:
– make a list of such resources
— regularly discuss them (pump up your personal brand, link to the company’s website or blog)
— leave comments of normal length with questions to the authors of articles
This may take some time:
– reading articles
– writing normal comments
But the result from this business is good. Namely:
– quality links
– growth of authority
Which is very important at least for the consulting business. But not only that. For example, from experience there is an example of a culinary site that rose only due to commenting on the very top in the niche and active discussion.
D) Photos
In the USA or England they treat copyright well. And if you take a series of photos that people will use in the future, you can get backlinks to the site.
Photo options:
— photo reports from conferences
— from local events
Do not put all this on photo hosting sites, but create a gallery on the site and post good photos in it. In fact, there are many options for how to do this; you need to at least look at what others are doing.
2. Placing links on exchanges
This is an easy option, since you don’t have to do the normal marketing described above.
Here are the exchanges where you can place links with a one-time payment:
sponsoredreviews.com
reviewme.com
buyblogreviews.com
linkvehicle.com
socialspark.com
linkfromblog.com
If we take the first exchange from the list as an example. Most of the sites in it are from Indians. They are of very poor quality. But among them you can find up to a hundred good sites that are worthwhile and not dangerous for the Google Penguin algorithm.
The main thing is not to place a lot of anchor on such resources. And it’s best not to post anchor links at all.
3. Directories
Directories are directories. There are still a number of normal catalogs left in the English-language segment, but the trend shows that they are dying out.
Nevertheless, there are still directories in which you can safely register your site.
For example:
dir.yahoo.com
botw.org
dmoz.org
ipl.org
business.com
americasbest.com
joeant.com
jayde.com
cannylink.com
skaffe.com
goguides.org
web-beacon.com
gimpsy.com
wowdirectory.com
There are many such catalogues, so to collect a database, just type it into Google:
– top paid directories
– top directories list
In order to find catalogs for the desired business area, we use the operator:
allintitle: (niche name) directory
This way you can collect a normal list of sites. Next, filter these sites for quality, and post on the most normal ones.
Very important:
— write a unique description for each placement
– do not post anchor links (only non-anchor: name of the site, brand or company)
If we post non-unique text and use an anchor , we can get negative returns from such placement.
4. Placing links directly with webmasters
You can find webmasters and website owners on forums in sections specialized for this.
To search we can use the following forums:
forums.digitalpoint.com
blackhatworld.com
trafficplanet.com
warriorforum.com
webmasterworld.com
v7n.com
Find the buy or sell section. We look at the options that are offered or create a topic ourselves in which we write about what exactly we need.
5. Press releases
Press releases can still be posted. Only very important:
– do not use anchors for commercial and other queries (preferably only without anchor)
— prepare normal material for a press release (news, event)
Here are the services that can help you post an article faster and more efficiently:
businesswire.com
prweb.com
prnewswire.co.uk
i-newswire.com
marketwired.com
You can also use these services to post an article on top media outlets. It will cost a lot, but if there is good news, the return will be strong.
6. Top resources and social networks
These are resources such as:
Youtube.com
Facebook.com
Twitter.com
Instagram.com
Wikipedia.com
Linkedin.com
blogspot.com
Google.com
Tumblr.com
WordPress.com
Pintrest.com
Blogger.com
Flickr.com
Vimeo.com
Foursquare.com
And many other sites. You can find them here: alexa.com/topsites
On all these resources:
– there is an audience
– ability to leave a backlink
If the site is young, then such links will be much better than those purchased from Indian blogs.
7. Company listings
There are many company listings available. Among the most famous:
crunchbase.com
yelp.com
local.com
localpages.com
elocal.com
yp.com
local.yahoo.com
bingbusinessportal.com
citysearch.com
For convenience, it is better to use the getlisted.org service (a project from Moz)
If you look carefully, high-quality backlinks to a white-label project can be obtained not so difficult, the main thing is to approach it normally and allocate time for it.
Finally
There are many more ways to attract quality links to your site. But not about everything at once. Such materials will be published gradually.
Representatives of search engines themselves are in favor of companies not engaging in spam but doing marketing. In this case, content marketing is the safest way to reach the right audience and get the desired result.
Where do you get links to promote English-language sites?