When choosing products, zoomers are primarily focused on the visual appeal of the packaging, while for millennials its informative nature is also important. This is the conclusion reached by EM Studio after studying the preferences of shoppers aged 19 to 43.
We tell you the most important ofof the studyon the differences in preferences between zoomers and millennials.
Zoomers choose products based on their visual appeal. Important factors are color combinations and font style (79% of respondents), package format (71%) and image quality (54%).
Young people tend to experiment with colors and style and appreciate unique design. They remember a brand through its color scheme (79%) and logo (50%).
Online, zoomers are attracted to interactive content – such as videos and animations. The brand should also be relevant to the current agenda and have an interesting story to tell.
In addition, young people’s choices are significantly influenced by advertising and bloggers. If a product appears frequently in the media space and is promoted by a familiar influencer, the likelihood of purchase increases significantly, the researchers emphasized.
Millennials also pay attention to packaging format (64%). But they are much more interested than Zoomers in the brand name (53%), package information (45%), and text and description (41%). Such consumers study the composition of the product, its price, the country of production, as well as quality and certification marks.
Unusual design also attracts millennials, but not as much as zoomers. They are less sensitive to colors and visual patterns, so they recognize products by logo (73%) and name (59%).
Mentions in blogs and advertisements are not enough for millennials – they are much more influenced by recommendations from friends and acquaintances, the researchers said.
